Free growth decision tool
Choose the right marketing channel before you spend.
Compare SEO, content, authority links, digital PR and paid acquisition—then qualify vendors without letting a high proposal score hide critical risk.
Free to useNo signupBrowser-localCSV export
Quick start
Use a real brief or explore a worked example
The example demonstrates why a high-scoring vendor can still be disqualified.
01 · Frame the decision
Name the business constraint before scoring channels
A score without a shared objective is false precision. Record the market, horizon, budget and decision owner first.
02 · Channel prioritizer
Compare five routes using the same questions
Use 1 for a weak case and 5 for a strong case. Record evidence instead of scoring from instinct alone.
60/100
English content & conversion
Link building & authority
Digital PR & media
Paid acquisition & validation
Current ranking
- 01Technical SEO & measurement60
- 02English content & conversion60
- 03Link building & authority60
- 04Digital PR & media60
- 05Paid acquisition & validation60
Decision signal
No clear leader yet
The top two routes are only 0 points apart. Recheck the evidence and assumptions before reallocating budget.
Browser-local decision record
Keep the assumptions behind the ranking
No project, score, evidence note or vendor record is sent to our servers. Browser saving is optional; CSV export happens on this device.
Transparent decision rules
Scores create an order. Evidence and hard gates decide whether that order is usable.
Frame the constraint
Record the business objective, market, horizon, budget and decision owner before scoring.
Compare consistently
Use the same weighted dimensions for every channel and every qualified vendor.
Do not average away risk
A failed vendor hard gate remains a disqualification even when the proposal receives the highest score.
Made by Yingxiao Zhushou
A free tool from a growth decision and coordination team
The desk exposes the prioritization and procurement rules we use when work spans content, authority, media and acquisition. Using it does not submit an enquiry.